Name: Behind the Book Buzz: The Secrets of Book Publicity
Start: 2027-01-16T10:15:00-0500
End: 2027-01-16T11:15:00-0500

Behind the Book Buzz: The Secrets of Book Publicity

Saturday January 16, 2027 10:15am - 11:15am EST

TBA

Ever wonder why some books seem to be everywhere— bookstore windows, "best of" lists, everyone's algorithm— while equally great ones quietly disappear? The answer is usually publicity, and this session pulls back the curtain on how it actually works. We'll cover what publicists really do (and how it differs from marketing), how books get chosen for reviews, features, and media hits, what authors can realistically do to support the effort, and why buzz often starts building long before a book ever hits shelves. Whether you're prepping for your first launch or wondering why your last one felt so quiet, you'll leave understanding what's really behind the books everyone's talking about.

Speakers

Taryn Roeder

Abrams, Vice President, Publicity

Taryn Roeder is VP, Publicity at Abrams Books, leading the publicity departments for the Adult and Children’s divisions. Taryn has twenty+ years of experience in book publicity and has worked with major figures in politics, science, art, and music, as well as on literary fiction... Read More →

Saturday January 16, 2027 10:15am - 11:15am EST
TBA

Track 4: Post-Pub

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Taryn Roeder

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