Name: Author Brand-Building
Start: 2027-01-17T09:30:00-0500
End: 2027-01-17T10:30:00-0500

Sunday January 17, 2027 9:30am - 10:30am EST

Your author brand is more than a bio and a headshot — it's how readers, agents, and editors come to understand who you are and what you write. This session breaks down what author branding actually means, how to build one authentically (without feeling like a walking marketing campaign), and how to keep it consistent across your website, social media, and public presence. Whether you're just starting out or rethinking your image, you'll leave with a clearer sense of how to shape how the world sees you as a writer.

Moderators

Jenna Blum

MURDER YOUR DARLINGS, Author

Jenna Blum is the New York Times and # 1 internationally bestselling author of four novels, including Those Who Save Us, The Stormchasers, and The Lost Family; memoir Woodrow on the Bench; audiocourse “The Author at Work: The Art of Writing Fiction” and WWII podcast Th... Read More →

Speakers

Julie Gerstenblatt

THE STARGAZER OF NANTUCKET, Author

Julie Gerstenblatt is the author of Daughters of Nantucket, which won the 2024 New England Society Book Award for Fiction, and The Stargazer of Nantucket. She holds two masters degrees and a doctorate from Teachers College, Columbia University, and has taught everything from midd... Read More →

Courtney Paganelli

Levine Greenberg Rostan literary agency, Literary Agent

Courtney is an agent at Levine Greenberg Rostan Literary Agency. She enjoys reading voice-driven commercial fiction, dark psychological fiction, and heartwarming romantic comedies. She particularly gravitates towards relatable adult or young adult novels that make her swoon over budding... Read More →

Alexandra Sunshine

Kensington Books, Senior Editor

Alex Sunshine (she/hers) is a Senior Editor at Kensington Books.

Perpetua Cannistraro

Beacon Press, Publicist

Perpetua Cannistraro has worked in book publishing as a nonfiction publicist for the last decade. She promotes books on American history, race and culture, progressive education, poetry collections from poets of color, and memoir.

Sunday January 17, 2027 9:30am - 10:30am EST
TBA

Track 4: Post-Pub

Tickets

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TBR 2027

Jenna Blum

Julie Gerstenblatt

Courtney Paganelli

Alexandra Sunshine

Perpetua Cannistraro

Get help with the event

Success you have shared X tickets.

TBR 2027

Jenna Blum

Julie Gerstenblatt

Courtney Paganelli

Alexandra Sunshine

Perpetua Cannistraro

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